Greater Roc social
Tapping into the main character energy of Greater Rochester, NY, with iconic stories of then, now and next.
01
human storytelling
Greater ROC is more than a place. The people are the real story. From our amazing restaurants to small mom and pop shops, I had the pleasure of conducting and recording in-person interviews, photograph and shoot A and B-roll on-site, then edit the final videos for the social team to post across our social channels.
02
Campaign creative
I created a series of illustrations themed after iconic Rochester landmarks, moments, and activities. From Letchworth state park to women’s suffrage, and even a flying Zweigles hot dog (tried to really capture everything). These graphics were then turned into paid promotional animations, stickers and merch for festival season.
03
destination
stories
Showcasing the amazing towns that make up our 9-county region, I was able to travel and capture moments for short form video that give viewers a feel for the vibe. Whether its a place you’ve never been, or somewhere that holds hundreds of memories, theres something to love for everyone.