Disbatch Brewing Company came to me to create their brand identity as they prepared to open the first in-house brewery in Macedon, NY. The founders being first responders wanted to create a space that honors the sacrifices made for their community, as well as a place for all walks of life to relax, share a story, and a pint (or two).

The main lockup pays tribute to the five main branches of first responders: dispatch, fire, police, medical, and military through the color palette. The cap on the badge can symbolize direction, movement, and deployment of aid to those in need, or the roof of a home, illustrating the desire for Disbatch to be a home for the community.

The system also includes a hop plant wearing a dispatch headset that can act as a stand alone element across multiple elements.